The performance of a website directly influences its visibility on search engines, affecting its ability to draw and retain visitors. Consequently, it's essential to perform a thorough SEO audit to identify any potential problems that could be hampering your website’s performance.

A Site audit is a procedure that helps you identify challenges that could be preventing your site from ranking well on search engines. These problems can range from technical errors to content-specific problems.

A significant aspect of website performance is speed. A sluggish website not only creates a poor user experience but also affects search engine rankings. By an SEO audit, you can identify reasons for slow website speed and take corrective measures.

Moreover, an SEO audit also points out the Video SEO quality of content on your website. High-quality, pertinent content is crucial for improved search engine rankings. The audit can reveal if your website contains duplicate content, irrelevant keywords, or poorly optimized meta titles, leading to reduced SEO performance.

Moreover, an SEO audit can help you understand whether your website is correctly optimized for mobile devices. With the majority of internet users accessing the web via mobile devices, it's vital that your website is optimized for mobile viewing for better user experience and improved search engine rankings.

Additionally, an SEO audit can disclose any broken links or webpages that are resulting in 404 errors, both of which can negatively impact user experience and SEO ranking. The audit is designed to highlight these issues, allowing you to fix them immediately and boost your site’s performance.

Finally, it’s important to mention that an SEO audit also assists in creating an efficient SEO strategy. By knowing what's working and what's not, you can devise a strategy that's customized to your website's specific requirements which will boost its performance, increase visibility, and pull in more online visitors.

In summary, the importance of website performance and a thorough SEO audit can't be underestimated. Make sure you conduct regular SEO audits to identify and fix potential issues that could be affecting your site's performance. This proactive approach will help keep your website modernized, user-friendly, and ranking well in search results, thereby driving more traffic and ultimately, realizing business success.